Monday, May 24, 2010

Mega Movie Magic

Watched two of the most awaited movies this season: “Kites” & “Shrek: Forever After, The Final chapter 3D” in the cinemas and this is NOT going to be yet another review out there on the Information Superhighway although I’d say this: Don’t miss Shrek 4 and stay away from Kites unless you are the kind who likes melodrama and sad endings.

Notice that it is not a multiplex but a regular single screen, good, old Cinema! that I have mentioned. “Why?” you may ask. Well, here goes…

Kites – I paid Rs.60 for middle class. Shrek - Rs.150 for balcony! Trust me. That’s cheap. Gone are the days of Balcony for Rs. 50. I remember watching “Fanaa” in the balcony for that much. And this is because it was a single screener. No multiplex in Bangalore charges anything less than Rs.150 on a weekend.

My question is if these single screen theatres with far lesser audience and limited number of shows can offer such low ticket prices and still make a profit, why do the multiplexes have to charge such exorbitant prices? You may argue saying that their infrastructure and ambiance is way better and that you get what you pay for. Well, I can counter that by saying even the single screen theatres of today have excellent infrastructure and boast of facilities that can dwarf that offered by multiplexes.

Cinema

A/C halls, Digital Projection, DTS Surround sound, excellent cushion, push-back seats, good eatables and all this with decently priced tickets. I don’t see a difference. Does anyone? Enlighten me.

Then there’s the question of crowd. What is it? Multiplexes have very decent crowd? Is that what you say? Ask yourself. Do you want to watch a movie with no audience reaction to anything, no whistles, no hoots, no yelling, no screaming, absolutely no enthusiasm. For that, I might as well watch the movie at home. After all, what is cinema for? It is for entertainment and enjoyment and without all the above, it is just a load of BS.

If you are the kind who doesn’t mind paying more for a better experience. Think again. What you are actually doing is inflating the prices and making it unaffordable for us lesser mortals. You aren’t paying more because you are getting more. You are paying more because you can and the multiplex owners understand this very clearly and make humongous profits.

Different rates for different days, different movies and different shows. Different movies – I can understand but the others are just ridiculous!

Lesser prices, more shows, more people. That’s the way to go. Don’t you think? No? Then let me know what you think.